Andrew Smith is an Associate Professor of Marketing at the Sawyer School of Business, Suffolk University. He has served in program director (Suffolk MSM), associate editor (Journal of Advertising Research, Journal of Consumer Marketing) and editorial review board roles (Journal of Advertising Research). He holds a Ph.D. in business administration (marketing) from the Schulich School of Business, York University, as well as MSc. (marketing) and B.Comm. (commerce) degrees from the Queen’s School of Business (now Smith School of Business), Queen’s University.

Andrew’s research broadly focuses on the intersection of consumption, marketing, and technology. It has answered such questions as: how do consumers make trust judgments about online reviews? How can influencers attract engaged attention from audiences? How do influencers monetize? And how can marketers develop engaging augmented reality experiences?

His research has been published in venues such as the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Business Research, Journal of Public Policy & Marketing, Journal of Marketing Management, International Journal of Electronic Commerce, Business Horizons, and the Academy of Management Learning & Education. He has also presented it at a variety of conferences, workshops, and invited talks across North America, Europe, and Asia.

Andrew’s research has been funded through competitive grants from the Social Sciences and Humanities Research Council (SSHRC) and the Massachusetts Gaming Commission (MGC). It has also been recognized with a variety of awards, including the Dean’s Faculty Excellence Award for Research, the Association of Consumer Research/Sheth dissertation award for public policy research, and the Business Horizons Best Paper Award.

Andrew has taught graduate and undergraduate courses in artificial intelligence and marketing strategy, social media marketing, marketing management, marketing research, qualitative research methods, and consumer behavior at a number of institutions (Suffolk University, Merrimack College, and York University). He also supervises dissertations and student consulting projects. His teaching philosophy emphasizes collaborative learning, interactivity, real world relevance, and the dynamics of theory and practice. In the classroom, Andrew leverages his professional market research experience, which has involved advising multi-national clients, such as Kellogg’s, Wrigley, Bayer, and RBC.