Research

Journal Publications

Scholz, Joachim and Andrew N. Smith (2016), “Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement,” Business Horizons, 59 (2), 149-161.

Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2012), “How Does Brand-Related User-Generated Content Differ Across YouTube, Twitter, and Facebook?,” Journal of Interactive Marketing, 26 (2), 102-113.

Book Chapters

Smith, Andrew N. and Martin M. Pyle (2015), “A Video is Worth 1000 Words: Linking Consumer Value For Opinion Seekers to Visually-Oriented eWOM Practices,” in Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch (eds.), Consumer Psychology in a Social Media World, New York: Routledge.

Dissertation

Smith, Andrew N. (2014), Sensegiving Word-of-Mouth and Collective Sensemaking About Epistemic Objects.

Conference Presentations

Smith, Andrew N. and Joachim Scholz (2015), “Augmented Reality: Designing Immersive Experiences That Maximize Consumer Engagement,” Marketing EDGE Direct/Interactive Marketing Research Summit, Boston, MA. (Competitive Paper Track)
Handelman, Jay, Andrew N. Smith and Alex Mitchell (2015), “Consumer Movements: A Field Level Perspective,” Consumer Culture Theory Conference, Fayetteville, AK. (Special Session Track)
Smith, Andrew N. and Ashlee Humphreys (2014), “Professional Contests and the Emergence of Social Media as an Institutional Field,” in Advances in Consumer Research, Vol. 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association of Consumer Research. (Special Session Track)
Smith, Andrew N. (2014), “Emotional Work, Rationality, and the Co-Construction of Hope in the Field of Consumer Investment,” in Advances in Consumer Research, Vol. 42, eds. June Cotte and Stacy Wood, Duluth, MN: Association of Consumer Research. (Working Paper Track)
Smith, Andrew N. and Pierre-Yann Dolbec (2013), “Gamification and the Entrenchment of an Engagement Institutional Logic in the Emerging Institutional Field of Social Media,” in Advances in Consumer Research, Vol. 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Association of Consumer Research. (Working Paper Track)
Smith, Andrew N. and Pierre-Yann Dolbec (2013), “Gamification and the Entrenchment of an Engagement Institutional Logic in the Emerging Institutional Field of Social Media,” Consumer Culture Theory Conference, Tucson, AZ. (Granted Honorable Mention; Working Paper Track)
Smith, Andrew N. (2012), “Never-Ending Stories: Opinion Leadership and Antenarratives in an Online Investment Community,” in Advances in Consumer Research, Vol. 40, eds. Zeynep Gurhan-Canli, Cele Otnes, and Juliet Rui Zhu, Duluth, MN: Association of Consumer Research. (Special Session Track)
Smith, Andrew N. (2012), “Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community,” in Advances in Consumer Research, Vol. 40, eds. Zeynep Gurhan-Canli, Cele Otnes, and Juliet Rui Zhu, Duluth, MN: Association of Consumer Research. (Working Paper Track)
Smith, Andrew N. (2012), “Sense and Cents: Collective Consumer Sensemaking in an Online Investment Community,” Consumer Culture Theory Conference, Oxford, UK. (Working Paper Track)
Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2011), “Value-Creation in Brand-Related User-Generated Content on YouTube,” in Advances in Consumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca Ratner, Duluth, MN: Association for Consumer Research. (Special Session Track)
Smith, Andrew N., Eileen Fischer, and Chen Yongjian (2011), “Differences in Brand-Related User-Generated Content Across Three Social Media Sites – An Inductive Content Analysis,” in Advances in Consumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca Ratner, Duluth, MN: Association for Consumer Research. (Working Paper Track)
Smith, Andrew N. (2011), “The Role of Cultural Resources in Coping with Consumer Brand-Relationship Transgressions,” Consumer Culture Theory Conference, Evanston, Ill. (Working Paper Track)
Smith, Andrew N. (2010), “The Role of Negative Trigger Events in the Social Construction of Adversarial Brand Meaning,” Consumer Culture Theory Conference, Madison, Wis. (Competitive Paper Track)