Teaching

Teaching Experience

Sawyer School of Business, Suffolk University

Graduate-Level

  • Qualitative Methods and Customer Insights (2018-)

Undergraduate-Level

  • Marketing Research (2016-)

  • Social Media Marketing (2018-)

Girard School of Business, Merrimack College

Graduate-Level

  • Marketing Analysis & Decision Making (2014-2016)

Undergraduate-Level

  • Social Media Marketing (2015-2016)

  • Principles of Marketing (2015)

Schulich School of Business, York University

Undergraduate-Level

  • Consumer Behavior (2013)

  • Marketing Management (2012)

Select Student Comments

“I can genuinely say that I have never had a more personable and knowledgeable professor, one which has actually influenced me to specialize in marketing. MKTG2030 by far has been one of my favourite classes since I began in Schulich and a lot of it had to do with your amazing teaching style and how engaging your class was. I’d love the opportunity to stay in touch beyond this year.”

“The instructor was great! The best marketing professor I’ve had in all my four years at Schulich. Very easy going, helpful, and organized.”

“Prof. Smith is a very engaging and passionate professor with a real fervor for teaching. He is knowledgeable, fun, and presents the information clearly and concisely.”

“The professor is very professional, interactive, helpful and understanding. He is open-minded to different perspectives of students. Very fair!”

“I liked the focus on critical thinking and the integration of real world examples. It was able to keep my interest for the entire three-hour lecture, which is rare for me.”

“I really like the video clips that you bring into class. Not only are they relevant to the class, but they are relevant to our age group and the things we see outside of class. I also like that the class is very organized and engaging.”

“Very nice, enthusiastic, open to questions, and organized. An excellent professor.”

“His lectures were well-structured, which is very important for me. He explains concepts clearly using examples and case studies, and had the perfect amount of humor. I was very satisfied with his lectures.”

“He goes through every concept clearly and he facilitates class discussions well. I like that he illustrates concepts with interesting videos and makes it easy to understand.”

 

Video courtesy of Merrimack College and Caris Design (http://www.carisdesignonline.com)