Andrew Smith is an assistant professor of marketing at the Sawyer School of Business, Suffolk University. He holds a Ph.D. in business administration (marketing) from the Schulich School of Business, York University, as well as MSc. (marketing) and B.Comm. (commerce) degrees from the Queen’s School of Business (now Smith School of Business), Queen’s University.
Andrew’s research broadly focuses on the field of social media and intersects with studies on word-of-mouth, branding, market systems, and consumption communities and culture. He has published his work in venues such as the Journal of Interactive Marketing, Journal of Marketing Management, Business Horizons, and the Academy of Management Learning & Education, and has presented it at a variety of conferences, workshops, and invited talks across North America and Europe. Andrew’s research has been recognized with competitive external funding grants and awards, including the Association of Consumer Research/Sheth dissertation award for public policy research and the Business Horizons Best Paper Award.
Andrew has taught graduate and undergraduate courses in social media marketing, marketing management, marketing research, qualitative research methods, and consumer behavior at a number of institutions (Suffolk University, Merrimack College, and York University). His teaching philosophy emphasizes collaborative learning, interactivity, real world relevance, and the dynamics of theory and practice. In the classroom, Andrew leverages his professional market research experience, which has involved advising multi-national clients, such as Kellogg’s, Wrigley, Bayer, and RBC.