andrewnsmith

Assistant Professor of Marketing | Sawyer School of Business, Suffolk University

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Author Archives: andrewnsmith

Can marketers create brand value by fanning the flames of a social media firestorm?

August 6, 2019by andrewnsmith Leave a comment

Social. Media. Firestorm. Three words, when assembled, that strike fear in the hearts of those who manage brands. And rightfully so. With all the negative attention, what marketer would actively […]

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